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A bottle of ZOI extra virgin olive oil near glasses of pink smoothies

“ZOI” is the Greek word for life. ZOI Ultra is also the name of Laconiko’s healthiest extra virgin olive oil, which is ultra-rich in natural antioxidants that can help you live a longer, healthier life. ZOI Ultra is made from selected unripe Kalamon olives that are harvested early and treated with great care to yield the utmost health benefits and flavor.

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Cretan Lifestyle Conference participants entering a winery, with olive groves and hills in the background

Focused on the Mediterranean Tradition and its Modern Applications, the 3rd Cretan Lifestyle Conference gathered more than 75 researchers, students, and professionals from 12 countries and six continents to examine the health benefits of a traditional Greek diet and lifestyle. This multi-generational experiential event connected individuals aged 20 to 89.

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Bottles and tins of olive oil on store shelves

This is the revised edition of a list that should grow very long but still has a great deal of room to grow—and additions are welcome. It focuses on where to buy bottled and branded 100% Greek extra virgin olive oils (EVOOs), since these are high quality, healthy olive oils that have their flavor sealed into bottles where oxygen cannot harm its quality.

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Dr. Pavlina Sverak presenting scientific work at a podium, with a screen behind her and Olympia Awards and World Olive Center logos nearby

Scientific research indicates that high phenolic extra virgin olive oil (HPEVOO) can play an important role in combatting many diseases. At the 2024 Olympia Health & Nutrition Awards ceremony organized by the World Olive Center for Health (WOCH) in Athens, scientists presented some of the latest results of research on HPEVOO that WOCH has supported.

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Boiled greens with olive oil and lemon on a white plate

How should I use olive oil? Greeks don’t need to ask, since they consume more of this liquid gold per capita than anyone else in the world. To help those outside the major olive growing regions, Greek Liquid Gold asked Greek olive oil producers and company representatives, plus two prominent European chefs, about their favorite ways to eat olive oil.

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A woman holding an olive oil bottle and looking confused next to a shelf full of olive oil bottles in a supermarket

The North American Olive Oil Association (NAOOA) is a not-for-profit trade group of olive oil marketers dedicated to promoting consumption of all types of olive oil by raising awareness of olive oil's benefits, such as flavor, health, culinary versatility, naturalness, and sustainability. It is the continent’s largest olive oil trade group.

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bottles of Greek extra virgin olive oil on supermarket shelves

Is olive oil expensive now? It depends on how you look at it. If you compare prices to a year or two ago, yes. If you consider the price per serving, the cost compared to other purchases, and extra virgin olive oil’s contributions to your food’s flavor and health benefits, no: we are not paying as much as this cornerstone of the Mediterranean diet is worth.

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Small bowls of olive oil and olives

Olive oil is good for us--so good that it is considered both a healthy food and a delicious medicine! There are so many articles about the scientific evidence for the health benefits of extra virgin olive oil that it’s hard to keep track of them. Here is an overview, followed by links to the best, clearest, most useful recent articles I’ve read.

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panel members sitting below a large screen displaying the conference and Olive Center names and logos

Considering human responses to the growing threat of climate change, the International Olive Sustainability Conference drew more than 200 researchers, farmers, and olive sector professionals from over 15 countries. The conference was co-hosted by the University of California Davis Olive Center and the Culinary Institute of America from September 3-5, 2024.

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a black bottle of Krissa extra virgin olive oil lying on a wooden table with a small white bowl of golden olive oil on the left and a small olive branch on the right

At the 2024 edition of the Athena International Olive Oil Competition (IOOC), 107 Greek olive oils won medals and 8 got special awards. Taking place in a different part of Greece each year—this time in Sparta, Laconia--the Athena IOOC is uniquely dedicated to spotlighting olive oils created from a number of Greek olive varieties grown in diverse regions.

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many people dancing together in a village square-like setting at Agreco Farms

With the Mediterranean diet ranked the “Best Diet Overall” by U.S. News & World Report for the 7th year in a row in 2024, it is a model for healthy eating. In fact, it is even more. It goes beyond food to include various aspects of the traditional Mediterranean way of life. Resembling other traditional, healthy lifestyles, it is easy for many to embrace.

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Dr. Magda Tsolaki given a presentation in front of an audience

At the Cretan Lifestyle Conference in Rethymno, Crete in November, Dr. Magda Tsolaki shared several types of evidence from a clinical trial to support her claim that extra virgin olive oil is “more promising than any drug being studied or any drug which already has been approved” for prevention of Alzheimer’s disease, as well as being safe and ready to use.

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cuttlefish on a cutting board

In this elegant gourmet recipe by chef Vassilis Alexiou, a spicy, full-bodied Manaki extra virgin olive oil from the Peloponnese in Greece gives a boost to the mild flavors of lentils, cuttlefish, and caviar. The recipe exemplifies this Greek chef’s interest in “waking up” or enlivening a recipe that starts out mild, by adding a bold extra virgin olive oil.

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Kosterina extra virgin olive oil and flavored olive oil bottles and tin

Katerina Mountanos grew up flying back and forth between the USA and Greece. In her grandparents’ small Greek village, the Mediterranean diet and lifestyle absorbed her. As a mother cooking in her American kitchen, she missed the fresh, healthy, authentic flavors of Greece. So she created Kosterina, a company that brings the goodness of Greece to Americans.

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5 chefs standing in front of the arched doorway of a stone museum building

In certain upscale restaurants in Greece (some in five-star hotels), extra virgin olive oil is now being elevated to the level of fine wine. So at the 2nd International ELIA Lesvos Confest in Greece, chefs discussed recent trends in the use and presentation of olive oil in gastronomy, such as olive oil menus, olive oil bars, and even olive oil sommeliers.

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bottles of Greek olive oil on shelves in a shop

Businesses and organizations that work with bottled and branded 100% Greek extra virgin olive oil and/or related Greek products or services are invited to consider advertising and sponsorship options on greekliquidgold.com, as explained fully in the article. A range of choices is offered to fit any budget on a site read by consumers in 222 countries.

Major Sponsors

North American Olive Oil Association
Laconiko Olive Oil

Sponsors

World Olive Center for Health logo

Major Supporters

Kosterina logo
Kosmas Taverna logo
Liokareas logo