Agrotourism & Food Tourism

In certain upscale restaurants in Greece (some in five-star hotels), extra virgin olive oil is now being elevated to the level of fine wine. So at the 2nd International ELIA Lesvos Confest in Greece, chefs discussed recent trends in the use and presentation of olive oil in gastronomy, such as olive oil menus, olive oil bars, and even olive oil sommeliers.

Fourteen U.S. students have been exploring the Greek version of the Mediterranean diet and lifestyle and their health benefits on a three-week experiential learning trip in Greece. Part of the Global Health Internship program at Brigham Young University, this journey combines tourist cruises, hikes, and destinations with traditional activities and classes.

My first encounter with the archaeological site of Ancient Rokka took place at night, accompanied by my two small children, a crowd, and an orchestra. It was the night of the August full moon, when Greece celebrates the summer with special events, including a live outdoor musical performance on a steep, rocky hillside above a village in northwestern Crete.

Locals claim the ancient olive tree of Ano Vouves, Crete is the oldest olive tree in Greece. This may be an exaggeration, but at 3,000 to 5,000 years old, it is one of the oldest and most impressive. Although its huge trunk is now hollow, this tree still produces olives and entices tens of thousands of tourists to admire its sculptural beauty each year.

By driving around the Corinthian Gulf, we can sample the various types of tourism available in Greece: beaches from Xylokastro to Nafpaktos, archaeological sites from Corinth to Delphi, endless olive groves, spring wildflowers, rivers, mountains, outdoor activities, gastronomic experiences, castles and bridges—all within a few hours’ drive of Athens.

Greece’s rich culinary heritage arose from millennia of agricultural tradition. Today, visitors can explore Greek agrotourism and food tourism offerings from Corinth and Mount Pelion to the Cycladic islands. Tourists can choose from olive grove tours, olive oil tastings, farm adventures, cooking lessons, feasts with traditional local cuisine, and more. 

“Authentic and local experiences are now the major trends in the travel industry,” reports Greek tourism consultant Dimitris Palaiogiannis. In Greece, he adds, agrotourism and food tourism offerings in various parts of the country combine “the quality products of the land with a unique cultural heritage” to reward explorers with unforgettable experiences.

From the southern island of Crete to northern Chalkidiki, Greek olive oil companies welcome international visitors to learn all about olive oil. In a variety of facilities and settings, tourists can explore the silvery green of olive groves, the health benefits of olives, and traditional and modern ways of getting the flavorful juice out of this fruit.

My family and I vacation in southern Crete every year. Initially, the gorgeous beaches south of the city of Rethymno attracted us. Now, as soon as we begin to approach the dramatic gorges, the olive tree covered landscapes also capture my gaze. Olive groves nestle in valleys, climb hillsides, approach stark cliffs, and slope down toward the clear blue sea.

Greece is an ideal culinary tourism destination. Since many visitors begin their exploration of Greece in Athens, Greek Liquid Gold checked out a popular food tourism spot in the capital where they can discover some of the secrets of the Greek culinary tradition: the centrally located Ergon House.

Last November, a Spaniard who has traveled the world to photograph olive groves visited Greece. Having seen Corfu and Paxos before, Eduardo Mencos Valdes decided to explore Crete, because he believes it “is the origin, in many ways, of our culture. You can trace the cultivation and the importance of olives and olive oil back to the Minoan culture” of Crete.

When I first came to Crete, the seasons surprised me. Rather than being adorned with red, orange, and yellow deciduous trees, fall turned the green of a Pennsylvania spring, and winter filled with more blossoms than a Rocky Mountain summer. Autumn rains revived leaves and grasses, and when skies cleared, the winter sun welcomed ever so many wildflowers.

How are Greek olives harvested? How is Greek olive oil made? A small international group learned the answers to these questions while enjoying a behind the scenes glimpse of a farmer’s daily life. We participated in the Cretan Gastronomy Center’s olive harvest day, following the Kalligiannis family’s olives from their trees to the village olive mill.

If you visit northeast Crete, venture beyond the resorts of Agios Nikolaos and the unique palm forest next to Vai Beach. Discover an ancient monumental olive tree, a Greek café with a spectacular panoramic view and olive oil history lessons, a shop full of traditional local products, and a historic fortified monastery producing acclaimed wine and olive oil.

If you are in northeastern Crete, deviate from the beaten track between Sitia and Vai Beach to visit the Toplou Monastery, where religion and culture intermingle with history and tradition. Toplou offers striking scenery, an impressive fortress, rare books and engravings, Byzantine icons, and the monastery’s own local wines, tsikoudia, and olive oil.

Greek chef Vasilis K. Leonidou was judged the “Best Olive Oil Chef” in the world for 2017 by Flos Olei, the international olive oil guide from Italy. The guide also named the Kapsaliana Village Hotel restaurant where he is head chef 2017’s “Best Restaurant of the Year.” At the hotel in the olive groves near Rethymno, Crete, Leonidou discussed his goals.

In olive oil producing countries such as Greece, tourists can wander through olive groves all year, observing the summer growth of olives, their autumn harvest, the winter landscapes, the new spring branches, leaves, and blossoms, and the cycle’s annual repetition. We can see people and nature working together to make Greek liquid gold in its homeland.

This year, the TUI Care Foundation began working with Greeks to help support sustainable tourism in Crete by bringing together the island’s tourism and agriculture sectors. At the same time, the Association of Cretan Olive Municipalities continued its ongoing efforts to promote agrotourism activities focused on olive trees and olive oil in Crete.

What is agrotourism? How does it overlap with food tourism? What good is it? We can explore these questions with examples from Greece, one of the European countries trying to expand tourism beyond the beaches and the summer. With its wealth of olive oil, wine, and fresh produce, the Greek countryside reveals the secrets of traditional healthy Greek cuisine.

Too little time during your vacation in Crete? Can’t decide whether to visit an olive mill or a winery? Come to the village of Anoskeli in the foothills of the White Mountains, where you can do both at once, as well as sampling Anoskeli’s award-winning olive oil and wine in a tasting room overlooking the village’s olive groves and vineyards.